The American Society of Association Executives
Conference
6 May 1999
Washington, DC, USA

Community in the Electronic Village

presented by John December / my perspective

In this keynote speech, I will cover the "big picture" of building an online community and marketing online. I will highlight specific realities, myths, pitfalls, and common misconceptions of online communities. I'll then cover strategic advice for initiating, retaining, building, and serving the membership of organizations using online communication.

http://www.december.com/present/asae99.html