Web Content Strategies

• Understand the medium.
  • The medium is not the message. Your content is.
  • Develop a sense of the unique characteristics, qualities of the Web.
  • Understand how technologies support a spectrum of human communication.
• Know your purpose.
  • Be able to state, clearly and succinctly, why your Web site exists.
  • Formulate a metric that measures if you are meeting this purpose.
• Know your audience.
  • Be able to state your audience's needs, characteristics, and activities.
  • Know how to promote your site and integrate it, through business models, into your audience's life.
• Develop your content with your audience and purpose in mind.
  • A set of processes and elements can give you a framework.
  • Continuous work on quality, and all the processes is essential.