Web Content Strategies
- Understand the medium.
- The medium is not the message. Your content is.
- Develop a sense of the unique characteristics, qualities of the Web.
- Understand how technologies support a spectrum of human communication.
- Know your purpose.
- Be able to state, clearly and succinctly, why your Web site exists.
- Formulate a metric that measures if you are meeting this purpose.
- Know your audience.
- Be able to state your audience's needs, characteristics, and activities.
- Know how to promote your site and integrate it, through business models, into your audience's life.
- Develop your content with your audience and purpose in mind.
- A set of processes and elements can give you a framework.
- Continuous work on quality, and all the processes is essential.