Marketing on the Web: A Case Study

Goal: promote the sales of a book using the Web.

Product:
Presenting Java, Indianapolis: Sams.Net Publishing, 1995 (September). Length: 207 pages; ISBN 1-575-21039-8; Price: US$25.
Producer/Seller:
Publisher Sams.net is a Macmillan imprint; both have a Web site and 800 number.
Web platforms:
I have book support site as well as my own domain.
  • Give away something for nothing...
  • Support the customer..
  • Be on the lookout...
    • Online bookstores
  • Spread the word ...
    • Online promotional appearances: Prodigy, AOL
    • Offline appearances: conferences, bookstores


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2017-05-09 · John December · Contact · Terms of Use © December Communications, Inc.