Marketing on the Web: A Case Study
Goal: promote the sales of a book using the Web.
- Presenting Java, Indianapolis: Sams.Net Publishing, 1995 (September). Length: 207 pages; ISBN 1-575-21039-8; Price: US$25.
- Publisher Sams.net is a Macmillan imprint; both have a Web site and 800 number.
- Web platforms:
- I have book support site as well as my own domain.
- Give away something for nothing...
- Support the customer..
- Be on the lookout...
- Spread the word ...
- Online promotional appearances: Prodigy, AOL
- Offline appearances: conferences, bookstores