User-Centered Design

• Questions
  • Why focus on the user?
  • What affects the user?
  • How can we serve the user?
  • What is going on in the medium of the Web?
• Design
  • Understand user needs and experience
  • Tailor medium to meet user needs: aesthetics, navigation
  • Suppress non-user issues: organizational politics, egos of developers, technological hype
• Testing
  • What is your metric for effectiveness?
  • Focus groups, surveys, feedback
  • Continuous improvement