Web Marketing

• Information:
  • Top Marketing Resources (http://www.december.com/web/top/marketing.html)
  • The Internet Advertising Resource Guide (http://www.admedia.org/).
• Examples:
  • Amazon.com
    • $37.9 million in revenue, 2nd Quarter 1998
    • $1.75 billion in revenue, 2nd Quarter 2005
  • Site (defunct): ZIMA (http://www.zima.com/).
  • Site: McDonald's (http://www.mcdonalds.com/).