Web Micro-Publishing

Presented by	John December (john@december.com)
Pre-requisites	General knowledge of a World Wide Web content development methodology
Target Audience	Web project managers, Web promoters, Web marketers, team leaders, administrators, and team members.
Scope	An overview of the ways that small-scale Web publishers can develop content to meet the needs of an audience and earn money online through associate, affiliate, other programs. Includes a discussion of the practical issues and realistic results possible. Does not cover direct selling of items from a Web site (like a merchant storefront); does not cover technical issues of server setup, programming, or online purchasing.
Description	People can create content for the Web and gain revenue for their efforts. Web content can be created incrementally and in a modular fashion in response to audience needs. Web affiliate programs provide a technique for Web publishers to earn money from referrals or banner advertisements. This seminar delves into the environment of Web content development and affiliate, referral, and advertising revenue. The stress will be on realistic possibilities and practical results and not so much on fads or buzzwords.
Benefits	At the end of this session participants will have: * An understanding of Web publishing practices for small-scale sites. * An understanding of the revenue environment of the Web. * A set of options for earning money online as a Web publisher or content provider. * Techniques to develop Web content. * Techniques to make the most of Web revenue programs.