In developing audience information, you seek to answer the question "who will use this web?"

One method to generate this information is to list as much as you know about the audience's background, interests, proclivities. All this information may not be complete at any time during the web-development process, but you can develop a store of information over time. Also, this audience information may change over time as different users access the web.

Key Audience Practices

• Don't try to reach too broad an audience.
• Ask representative members of your audience for feedback on your web.
• Keep gathering as much information as you can on your audience's needs, interests, and abilities.

Key Audience Resources

• Human-Computer Interaction Resources: for information on research into how people interact with computers.