The purpose statement is an articulation of the reason for
and scope of the web's existence.
You should have a written purpose statement
available at all times during web development.
this statement might
be in general terms, such as "to create a presence
for our company in cyberspace" or it may be very
specific, such as "to provide information about our
company's new line of modems."
The purpose statement
is dynamic--over time, an organization that
started a web to "establish presence in cyberspace"
may want to make that web serve another, more
Key Purpose Practices
- Make your purpose as specific as you can.
- Consider how your audience responds to this purpose.
- Consider revenue possibilities.
Key Purpose Resources
- Yahoo: for getting an idea
of the kinds of purposes served on the Web.