Technical
The Web has developed into a globally distributed information, communication, and interaction system built from
a range of interoperating (and increasingly complex) technologies.
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Languages
HTML is the basis for the Web's hypertext; it is now specified at the
(4.01) level, which includes advanced forms, frame improvements, table enhancements, objects, scripts, style, and
more entities.
Interactivity adds life to hypertext; Java remains
the principal language in this area; alternatives include Inferno
and ActiveX. VRML remains an important
Language for visualization and 3-D interactivity.
Scripting is a method for adding for adding richer interaction with the browser. JavaScript (note: JavaScript has
nothing to do with Java) is an early entry in this area. Dynamic
HTML is another.
Software
Web browsers such as the latest from Microsoft and Netscape are getting bigger
and bulkier. Helper applications and plugins abound.
Multimedia software is getting richer and more sophisticated; major technologies include Shockwave, Acrobat, Real Audio and Video
Technologies
Techniques for reaching users in different modes have developed. Using channels (also called "push"), providers "broadcast" information
to users.
Networking made local: intranets remain a popular method of employing Internet technologies within an
organization.
The convergence of technologies mean that the Web is expected to merge with a variety of devices such as phones,
tvs, etc.
With increasing complexity, security remains a concern.
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Social
The Web is no longer an obscure toy for geeks. The Web is pervasive in information cultures.
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The Web continues to expand in business applications. Successes like Amazon.com show how companies can innovate
in online marketing.
Politically, the United States government has made a policy shift toward Internet-based global electronic commerce and communication (versus its
previous (circa 1994) stress on a vague, non-existent, and utopian "information superhighway").
Demographically, the Web continues to be the playground of the information elite of the earth. User surveys are
available from GVU-GA Tech and Research in marketing in
Computer-Mediated Environments Project 2000. Marketing
summaries are available from CyberAtlas.
Legally, the Web raises contentious issues over domain name ownership, the deployment of new top-level domain
names, and the operation of domain name registries.
The Communications Decency Act (which had nothing to do with communications or decency, but was entirely
political in intent) was struck down by United States Supreme Court, but world governments remain anxious about
their citizens' ability to communicate and are flirting with censorship.
People remained concerned about privacy online--what Web browsers can glean from you as you use Web sites and
what Web sites might offer about you that others can find out.
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Challenges for Developers
Dancing on the Grave of Marshall McLuhan.
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The challenge remains for Web developers to winnow through the range of Web technologies to create meaningful
and useful content. Unfortunately, many development practices remain locked in techno-centric mode, where the
medium is indeed the message and users experience brittle, buggy, fragmented content full of hype and plugins,
signifying nothing.
Web developers have to pay their bills. Web advertising remains a growing and expanding area of activity.
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