Web Development: Example Innovation

Improvements to meet user needs: develop a survey on what users expect, want, and need.
Need user testing; I'd like to observe users. Find out their level of understanding and satisfaction.
Get some comments from usability experts and analysts.
Develop quality page and quality measure; measure could be based on user satisfaction and a measure of effectiveness in fulfilling purpose
In seminars/workshops: work up new examples; observe where people have problems.