Masthead CMC Magazine / February 1, 1996
  Shaping and Being Shaped, by Daniel Chandler


The significance of media transformations to those involved depends on resonances deriving from the nature and use of a medium rather than from explicit "messages." Postman has employed the term in the context of media; I use it to refer to any kind of significance which may be attached to the use of one medium rather than another. The comparisons by those involved might be conscious or unconscious, explicit or implicit. And such significances might be experienced by an individual, a group or more broadly in a particular culture or sub-culture; they could be enduring or transitory, current or retrospective, incidental or primary, subtle or dramatic, intended or unintended, related to a particular occasion or more generally applicable. Openness to such resonances, of course, is likely to vary according to task, personality, role and so on--to such an extent that to some of those who read these words the very idea of being influenced by their tools will be simply inconceivable!

To understand these resonances, we can take a view of --interacting frames.

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