A publication of
December Communications, Inc.
Computer-Mediated Communication Magazine
ISSN 1076-027X / Volume 3, Number 6 / June 1, 1996
- Inventing New Commodities
- Chris Lapham introduces this issue on the economic realities of
working and publishing on the World Wide Web. We need dollars
and cents but creativity, innovation, and vision are the
most valuable commodities now.
|SPECIAL FOCUS: WEB BUSINESS MODELS|
- Christopher Kresser explains the necessary elements
of successful commercial sites. He illustrates his
argument with some of the best of the Web.
The Evolution of the Revolution
- Chris Lapham looks at advertising and other sources of
revenue and raises some tough questions for webmasters:
why are you online in the first place? The answer
to that question can point you in the right direction.
The Vision of an Accomplished Web Marketer
- Yes, this is a revolution, and yes, the Web offers opportunity
for profit. It's time to get off the shoulder and start
riding the experience curve, says this guiding light of the
Web. Chris Lapham interviews Donna Hoffman.
Viewing the Web as a Marketplace
- Rensselaer Polytechnic Institute Management Professors Gina O'Connor and
Bob O'Keefe explain what being on the
Web means to small businesses. For those ready to
plunge online, and especially for those with cold feet,
these experts outline what attracts and inhibits businesses
contemplating a Web presence.
The Bandwidth Tidal Wave
- Marc Andreessen told Jupiter Conference attendees
about the coming bandwidth flood and the wireless
future that he sees as fast approaching. Chris Lapham
reports on the prophesies of Netscape's guru.
The Three Laws of the Cyber-Economy
- What happens to business when the price of information
and transactions drops to zero? Michel Bauwens
explains how the market is changing and he's included
a link to his excellent online guide to cyber-marketing.
Call For Articles: Anti-Technological Attitudes Online
- Both the UNABOMER and the labor movements have historically
advocated an anti-technological stance, yet advocates of both
have ironically gone online to promote their cause. An upcoming special issue of
CMC Magazine will examine anti-technological ideas online.
The Last Link: Employment Listings are Another Forfeited
- Bob Wyman observes
the loss of another part of the traditional paper-based
news industry to the online world.
Letters to the editor always welcome: