Daft and Macintosh (1981) describes information richness theory in
Daft and Lengel (1984) applies media richness theory to
organizations. Main point: [p. 194] "organizational success is
based on the organization's ability to process information of
appropriate richness to reduce uncertainty and clarify ambiguity."
Daft and Lengel (1986) describes theory of media richness used in
Daft, Lengel, and Trevino (1987) uses media richness model applied
to message equivocality and media selection.
Trevino, Daft, and Lengel (1990) describes the use of symbolic
interactionism to understand managers' media choices in terms of
message equivocality, contextual determinants, and media symbolism.
Trevino, Lengel, Bodensteiner, Gerloff, and Muir (1990) [p. 176]
"This article proposes a new thesis about the role of individual
differences in managers' media choice behavior." Main point: Media
preferences operate when equivocality is low; in high equivocality
situations, there is an imperative to use rich media.
Trevino, Lengel, and Daft (1987) describes media richness theory in
Rice and Shook (1990a) explores job categories and organizational
levels and communication channels, including email.
Lengel and Daft (1988) gives guidelines for managers selecting
Duncan (1972) explains characteristics of an organization versus
perceived environmental uncertainty