The New York Capital District chapter of the American Marketing Association
Thursday, August 8, 1996
Rensselaer Polytechnic Institute, Troy, New York, USA

Marketing on the Web

• The Internet and Web
  • A New Medium
  • Used for Information, Communication, and Communities
  • Attractive demographics and marketplace that you can reach at relatively low cost
• Business Use of the Web
  • Business Models
  • Web Marketing
  • Excellent Business Sites
• Break
• Becoming an Information Provider
  • Connect (NY Capital District (area code 518) Providers).
  • Develop
  • Promote
• Web Marketing Case Study
  • A Marketing Plan
  • A Web Advertising
• Web Technologies: Past, Present, and Future