The American Society of Association Executives
6 May 1999
Washington, DC, USA

Community in the Electronic Village

presented by John December / my perspective

In this keynote speech, I will cover the "big picture" of building an online community and marketing online. I will highlight specific realities, myths, pitfalls, and common misconceptions of online communities. I'll then cover strategic advice for initiating, retaining, building, and serving the membership of organizations using online communication.

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