The American Society of Association Executives
Conference
6 May 1999
Washington, DC, USA
Conference
6 May 1999
Washington, DC, USA
Community in the Electronic Village
presented by John December / my perspective
In this keynote speech, I will cover the "big picture" of building an online community and marketing online. I will highlight specific realities, myths, pitfalls, and common misconceptions of online communities. I'll then cover strategic advice for initiating, retaining, building, and serving the membership of organizations using online communication.