Web Content Strategies
- Understand the medium.
- Know your purpose.
- Be able to state, clearly and succinctly, why your Web site exists.
- Formulate a metric that measures if you are meeting this purpose.
- Know your audience.
- Be able to state your audience's needs, characteristics, and activities.
- Know how to promote your site and integrate it, through business models, into your audience's life.
- Develop your content with your audience and purpose in mind.