Marketing on the Web: A Case Study

Goal: promote the sales of a book using the Web.

Presenting Java, Indianapolis: Sams.Net Publishing, 1995 (September). Length: 207 pages; ISBN 1-575-21039-8; Price: US$25.
Publisher is a Macmillan imprint; both have a Web site and 800 number.
Web platforms:
I have book support site as well as my own domain.
  • Give away something for nothing...
  • Support the customer..
  • Be on the lookout...
    • Online bookstores
  • Spread the word ...
    • Online promotional appearances: Prodigy, AOL
    • Offline appearances: conferences, bookstores