Marketing on the Web: A Case Study
Goal: promote the sales of a book using the Web.
- Product:
- Presenting Java, Indianapolis: Sams.Net Publishing, 1995 (September). Length: 207 pages; ISBN 1-575-21039-8; Price: US$25.
- Producer/Seller:
- Publisher Sams.net is a Macmillan imprint; both have a Web site and 800 number.
- Web platforms:
- I have book support site as well as my own domain.
- Give away something for nothing...
- Prepare a basic web information sheet
- Indexes: Submit It
- Mailing Lists
- Friends
- Associates
- Newsgroups
- Promotions
- Support the customer..
- Be on the lookout...
- Online bookstores
- Spread the word ...
- Online promotional appearances: Prodigy, AOL
- Offline appearances: conferences, bookstores
- Give away something for nothing...