CASE STUDY: Kevin loves snowboarding in Colorado. Yet, he begins to tire of being in the small town where he snowboards. He would love to travel, but he can't afford it.
He mentions that he'd love the chance to travel to friends and his employer at the ski lodge. One of Kevin's friends introduces him to a snowboard company representative who happens to be visiting the ski lodge. The snowboard rep offers to hire Kevin on the spot for an extended sales trip in Europe. Kevin is ready to leave in three days and joins the tour.