The purpose statement is an articulation of the reason for
and scope of the web's existence.
You should have a written purpose statement
available at all times during web development.
this statement might
be in general terms, such as "to create a presence
for our company in cyberspace" or it may be very
specific, such as "to provide information about our
company's new line of modems."
The purpose statement
is dynamic--over time, an organization that
started a web to "establish presence in cyberspace"
may want to make that web serve another, more
Key Purpose Practices
Make your purpose as specific as you can.
Consider how your audience responds to this purpose.